Social media users have complained about the use of a live hog to mark the opening of a bungee jumping attraction near Chongqing. The pig was attached to a bungee cord before being pushed from a height of 70 meters.
A Chinese theme park has defended its decision to inaugurate a new bungee jumping attraction by pushing a live pig off a tower.
Chinese media reported that the 75kg (165lb) hog was hauled by four men to the top of a metal stairway, then tied up in a harness and hurled off a platform 70 meters (230 feet) high.
China's Global Times said video footage of the event on Saturday showed the pig lying seemingly unconscious on the floor after being freed from the bungee cord after the jump.
The paper reported that people were heard cheering and laughing as the animal hurtled towards the ground.
The owner of the Meixin Red Wine Town theme park, near Chongqing Municipality, was cited by China's The Cover news site as saying: "We let the pig make the first jump because pork prices have been very high this year and recently they dropped a bit."
'Bit of entertainment'
A public relations officer was cited by the South China Morning Post as saying that the stunt was "just a bit of entertainment," and that the animal was going to be slaughtered for a Lunar New Year banquet anyway.
China has no laws on animal rights, and the ill-treatment of animals by the public is not unusual for sport and tourism purposes.