Free Games That Add Up | Shift - Living in the Digital Age | DW | 02.12.2013
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Free Games That Add Up

Many online games entice users with free-of-charge versions. To enjoy the full features, however, the gamers then have to pay up. In most cases the payment process is far from transparent.

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Games developers offer their basic versions for no charge - as a marketing ploy. Where companies make their money is the selection of extra features that users have to pay for. They typically include virtual goods such as weapons, armor and transportation. The makers specifically target youngsters - leaving the parents to pick up the tab.