BusinessPakistanTrademarked foods: What’s in a name?To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 videoBusinessPakistan06/07/2022June 7, 2022Rice producers in India and Pakistan both want exclusive trademark rights on the name Basmati rice. It’s a trade war by proxy – the name would allow them to fetch a better price. It’s an issue European food producers are also familiar with.https://p.dw.com/p/45hPrAdvertisement