The Geneva Motor Show 2018: Cars and women? | Euromaxx - Lifestyle in Europe | DW | 17.07.2018
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The Geneva Motor Show 2018: Cars and women?

With increasing numbers of women driving and making car-buying decisions - how are carmakers catering to female demands? We look around the Geneva Motor Show - which in its 88-year-history, has been traditionally geared toward men. How will car manufacturers draw the attention of the strongest and most powerful shopper segment – women – to their brands?

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