HIV/AIDS - Indian and European Perspectives | Press Releases | DW | 15.08.2005
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Press Releases

HIV/AIDS - Indian and European Perspectives

MEDIAIDS - a EU-Media Training Programme - Call for Applications

Deutsche Welle Akademie, the audiovisual training centre of Deutsche Welle, Germany, in cooperation with Formedia and Internews Europe, announce a cross-cultural training programme for television journalists from India and Europe to report on HIV/AIDS related issues. The project started this year and is part of the EU-India Economic Cross-Cultural Programme (ECCP).

The ultimate objective of the project is to develop an alliance of media professionals of EU and India to share experiences and information on responsible and effective use of media to address sensitive social issues regarding the HIV/AIDS crisis. This way, MEDIAIDS wants to contribute to more diverse media coverage on HIV/AIDS and people living with the virus. In the last two decades of exposure to this disease, media coverage reflecting multiple perspectives on the epidemic and integrating the voices of people living with HIV/AIDS has still been rare. Studies moreover show that language and approach in the media have contributed to further stereotyping and stigmatization of already marginalized groups.

Under MEDIAIDS audiovisual journalists and media-professionals from India and European countries will receive training from experts to report on HIV/AIDS related issues from multiple perspectives - particularly through the eyes of people living with HIV/AIDS. The workshops take place in India and Germany and are structured to maximize the opportunities for collaborative reporting by European-Indian teams.

In autumn 2005, MEDIAIDS will run two two-week workshops with 12 TV journalists/media professionals - 6 from Europe and 6 from India.

The DW-Akademie and its partners are now looking for well-qualified candidates from European countries - TV journalists, film makers, creative department professionals in advertising agencies - to participate in the workshops. Applicants from Eastern Europe are particularly welcome to apply.

For more information about the project and how to apply, please visit our MEDIAIDS website: