Soccer as a Business | Sports| German football and major international sports news | DW | 10.11.2006
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Soccer as a Business


Money makes the world go round but soccer makes it happy. Apparently. Combine the two things and you have a powerful mix. The soccer powers-that-be have long been in the know regarding the massive selling power of the global game and have marketed it accordingly.

DW-WORLD.DE presents this dossier of articles looking at the relationship between soccer and commerce.

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