Nike dominates World Cup final | Business| Economy and finance news from a German perspective | DW | 13.07.2018
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Business

Nike dominates World Cup final

Football fans will have to wait until Sunday's World Cup final to see whether France or Croatia wins, but the battle among sports fitters has already been decided. Adidas bet on Germany, Spain and Argentina to carry its brand through, but they've since been sent home. Nike, who's sponsoring both teams in the final, has gotten the better of its long-time rival.

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