New Avenues for Advertisers - From PR to production | Made in Germany | DW | 02.04.2013
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Made in Germany

New Avenues for Advertisers - From PR to production

An increasing proportion of advertising budgets is being assigned to social media presentations and other online activities. This development translates into less money for traditional forms of advertising - and therefore less work for agencies.

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Some PR companies are now turning to product development themselves. The Hamburg-based Kolle Rebbe agency, for example, makes its own brand of soap. Made in Germany looks at advertisers who are finding alternative sources of income.

Report by Tabea Mergenthaler.