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Climate activists using EcoTok to reach Gen Z

Clare Wiley
April 22, 2021

Generation Z is going viral on TikTok — not only with dances and cat memes, but with videos about caring for the environment. One collective of young climate influencers called EcoTok is making fun, fast-paced videos about everything from foraging to biodiverse grass. They're gaining hundreds of millions of views on the popular video sharing app. But do they make a dent in the offline world?