From YouTube to Global Hit | Shift - Living in the Digital Age | DW | 24.02.2014
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From YouTube to Global Hit

YouTube can be a useful platform for pop musicians hoping to make the big time. The latest new-born star comes from Poland.

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Every minute, users upload some 100 hours worth of video material on YouTube. There’s plenty of competition - but a sense of humor, over-the-top clichés or the right visual factors can earn unknowns an audience of millions. In many cases, viewers won't even understand the lyrics, so off-beat and original ideas can pay off here. A great example is the video for "My Slowianie” by Polish hip-hop producer Witold Czamara aka Donatan.