From YouTube to Global Hit | Shift - Living in the Digital Age | DW | 24.02.2014
  1. Inhalt
  2. Navigation
  3. Weitere Inhalte
  4. Metanavigation
  5. Suche
  6. Choose from 30 Languages

Shift

From YouTube to Global Hit

YouTube can be a useful platform for pop musicians hoping to make the big time. The latest new-born star comes from Poland.

Watch video 04:02
Now live
04:02 mins.

Every minute, users upload some 100 hours worth of video material on YouTube. There’s plenty of competition - but a sense of humor, over-the-top clichés or the right visual factors can earn unknowns an audience of millions. In many cases, viewers won't even understand the lyrics, so off-beat and original ideas can pay off here. A great example is the video for "My Slowianie” by Polish hip-hop producer Witold Czamara aka Donatan.