From kittens on a surfboard to launching stellar musical careers, YouTube has millions of hours of footage available to watch. The video-sharing website has changed the way people consume media.
Created in 2005, YouTube allows users to share, view, rate and comment on videos. The company was bought by Google a year after its founding and earns revenue through Google ads. Most of the 1 billion hours worth of content watched every day is free but there are subscription-based channels as well. It is one of the most popular websites in the world and has a profound effect on many aspects of life. Here you can find an automatic compilation of all things YouTube-related on DW.
Marketing experts are increasingly turning to so-called 'influencers' to sell their products. The stars of YouTube, Instagram and other social media platforms will mention, use or review your product for cash. It's called 'influencer marketing'. But some brands have lost millions advertising to fake viewers. Now, one of the world's biggest consumer advertisers is calling for change.