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The French luxury brand claimed the Chinese tech company's computer hardware logo was similar to its own. The Court said there was no risk of the two being confused.
Logo savvy customers are not very likely to confuse Chanel's iconic interlocked C's with that of the Chinese tech company
The case stems from Huawei's 2017 EU trademark protection application for its computer hardware division's logo. Chanel sought to block the application, claiming Huawei's interlocking rings were confusingly similar to its own iconic interlocking C logo.
In 2019, the EU's Intellectual Property Office (EUIPO), the bloc's trademark authority, rejected the French brand's claims. Chanel subsequently appealed the ruling, landing it before the Luxembourg court.
At issue is not Huawei's well-known fan-shaped logo but rather one with vertically oriented, thinly-drawn, elongated and interlocking U's. In its ruling, the court said, "The figurative marks at issue are not similar. The marks must be compared as applied for and registered, without altering their orientation."
Moreover, judges added: "In particular, Chanel's marks have more rounded curves, thicker lines and a horizontal orientation, whereas the orientation of the Huawei mark is vertical. Consequently, the General Court concludes that the marks are different."