Living Planet: Climate activists using EcoTok to reach Gen Z | Environment | All topics from climate change to conservation | DW | 22.04.2021

Visit the new DW website

Take a look at the beta version of dw.com. We're not done yet! Your opinion can help us make it better.

  1. Inhalt
  2. Navigation
  3. Weitere Inhalte
  4. Metanavigation
  5. Suche
  6. Choose from 30 Languages

Environment

Living Planet: Climate activists using EcoTok to reach Gen Z

Generation Z is going viral on TikTok — not only with dances and cat memes, but with videos about caring for the environment. One collective of young climate influencers called EcoTok is making fun, fast-paced videos about everything from foraging to biodiverse grass. They're gaining hundreds of millions of views on the popular video sharing app. But do they make a dent in the offline world?