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SoccerGermany

Handmade in Germany: Adidas football boots for the stars

Christian Pricelius
June 29, 2026

The FIFA World Cup is a billion-dollar business. Adidas supplies handmade boots to football superstars to help promote its brand.

https://p.dw.com/p/5GE7c

Handmade in Germany, Adidas' custom football boots are helping top World Cup stars such as Lionel Messi, Lamine Yamal and Florian Wirtz maximize their performance. Using advanced lightweight materials and personalized fittings based on medical data, the boots are tailored to each player's needs, with some models weighing as little as 150 grams (5.2 ounces).

Produced at Adidas' specialist factory in Bavaria, the high-tech footwear combines speed, comfort and precision. While most Adidas shoes are made in Asia, the German facility creates custom boots for elite athletes worldwide, reinforcing the brand's reputation for innovation and premium sports performance.