Big Profits with Internet Profiles | Made in Germany | DW | 13.08.2013
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Made in Germany

Big Profits with Internet Profiles

Data collection and analysis has turned into a big business. Hundreds of companies are now compiling all kinds of user data. Their goal is to provide the advertising industry with as much information as possible about potential customers.

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Made In Germany wanted to find out more about this phenomenon, so we had reporter Holger Trzeczak "analyzed" by the 3Q Group.