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Automotive Evolution – Designing the Feel of a Car

April 7, 2011

When the steering wheel rests nicely in your hand and the button to the heater makes a satisfying click, then Norbert Weber knows he's done his job.

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Head of Interior Designs at Audi, Norbert Weber researches how drivers want a car to feel. A car shouldn't just look sporty, elegant or classic–it should also feel that way. Brigitta Moll.

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When the steering wheel rests nicely in your hand and the button to the heater makes a satisfying click, then Norbert Weber knows he's done his job. Head of Interior Designs at Audi, Norbert Weber researches how drivers want a car to feel.
April 6, 201102:53 min

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When the steering wheel rests nicely in your hand and the button to the heater makes a satisfying click, then Norbert Weber knows he's done his job. Head of Interior Designs at Audi, Norbert Weber researches how drivers want a car to feel.
BusinessApril 6, 201103:10 min