US retailer Nordstrom stops selling Ivanka Trump brand | News | DW | 03.02.2017
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US retailer Nordstrom stops selling Ivanka Trump brand

Luxury US retailer Nordstrom will stop selling Ivanka Trump's brand after a slump in sales. Trump brand names have been under a boycott by some shoppers.

Nordstrom said Thursday it will not sell Ivanka Trump's line of clothing and shoes this season.

The retailer said the decision was based on sluggish sales of the Ivanka Trump brand.

The announcement comes after a weeks-long boycott of all Trump brands by the "Grab Your Wallet" campaign. 

The campaign calls for customers to speak with their wallets against US President Donald Trump and his families sprawling business empire. 

USA Kalifornien Ivanka Trump Präsentation | Topanga Nordstrom (Getty Images/F.M. Brown)

Ivanka Trump attends the launch of her Spring 2011 lifestyle footwear collection at the Nordstrom store in Topanga, California

Nordstrom did not mention the boycott as a factor in the decision.

The luxury retailer said it cuts about 10 percent of its brands and refreshes them with new items every year based on sales performance.

Nordstrom will continue to sell existing inventory from the Ivanka Trump brand.

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