A startup is a young company that is characterized by two features: It has an innovative business idea and is founded with the aim to grow rapidly.
Often startups act in a young or not yet existing market. In most cases these are companies in the technology and internet sector. Usually a company is a startup the first three years after it has been founded. In individual cases, the phase will be extended to up to five years.
Microplastics are not just in our waters — they are also in our air. And one of the largest sources for this is tires. As vehicles drive on roads, that releases tiny plastic particles into our air, which we can then breathe in. Turns out that's a pretty serious health risk. But a startup called the Tyre Collective has a new invention that it believes will help with the microplastics problem.