Living Planet: The rise of the McVegan | Environment| All topics from climate change to conservation | DW | 04.10.2018
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Living Planet: The rise of the McVegan

More people than ever before are choosing to cut meat from their diet, whether for health reasons, animal rights or for the environment. And even fast-food giants like McDonald's are starting to take notice. Enter the McVegan — a 100% no-beef burger that is meant to taste just like the real thing. DW correspondent John Laurenson travelled to the Swedish city of Malmö to give it a try.

Listen to audio 07:13