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Sweden's No Fly Campaign

Louise Osborne
November 7, 2019

Flying is responsible for more than two percent of global carbon emissions. And the flight-shaming movement, Flygskam is becoming more influential. The drive originated in Sweden and the word is used to describe the increasing trend of the guilt or shame felt by frequent flyers. There’s even a push in the Scandinavian country to try to convince people to give up flying for a year.