It is said Germans like to save their money. But at Christmas, they tend to spend. On average, they fork out 470 euros each on presents. Retailers compete for the business and deploy psychological pricing to attract customers.
When those magic red sale signs lure you into a store, your brain forgets everything else. Need it? Not really. Want it? Yes. Shopping can be like a drug. Neuroscientist Christian Elger explains why.
Special promotion days such as Black Friday and Cyber Monday have slowly but surely changed Germany's retail landscape. More and more consumers are hoping to secure deals, but that doesn't mean everyone is happy.
German trade union Verdi has called for strikes on one of busiest days of the year for Amazon. Workers want to use the day to draw attention to poor working conditions at the online retail giant.
Searching for bargains on Black Friday and Cyber Monday is quickly spreading across the globe as retailers are using what was once a truly American tradition for their advantage.
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