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Speak Up! Marketplace and Morality

August 13, 2021

From cars to jobs and e-shopping: everything has a huge following on social media. Companies now even have dedicated departments to deal with online outrage. Some firms actively take a stance and show their colors.

https://p.dw.com/p/3yx2A
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Symbolbild Tastatur Internet
Image: picture-alliance/dpa/N. Armer

Social media – a big deal for companies!

Many customers expect companies to have an appealing social media presence: informative, light-hearted and accessible – with the right stance on social issues. Online mishaps can have devastating consequences for a firm’s image and future business.

 

Symbolbild Frau mit Smartphone im Internet
Image: Fotolia/Robert Kneschke

New jobs for a social media world

The media sector has seen huge changes on the job front. While firms have to respond to online debates with potentially millions of “followers”, online users now post their own stories, photos and videos. That’s where a social media manager comes in.

 

LGBTQ I Regenbogen-ICE der Deutschen Bahhn
Image: Annette Riedl/dpa/picture alliance

Show your colors! With a rainbow statement

All kinds of companies around the world are using the rainbow symbol as a statement in support of the LGBTQ movement. How does that impact their sales or corporate culture?

 

 

Flash-Galerie Mieter und Vermieter
Image: Fotolia/Helder Almeida

Racism in the workplace

Racism remains a global problem. The Black Lives Matter movement has prompted companies to take a stance. How are they responding in the fight against discrimination? 

 

 

 

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