Men's fashion trends that will soon be hitting stores
From Milan to Paris, the latest trends in men's fashion have been hitting the runways this month. Whether you're into logos or jumpsuits, you can buy what we've spotted on Europe's runways.
From Japan to the world
Although there seems to be an impenetrable wall between designer fashion and everyday clothes, the collections presented at fashion weeks influence what is eventually sold to millions of customers worldwide. The loose fits of kimonos and other Japanese clothing have been omnipresent on the runway this June and will surely be a favorite next spring due to their comfort and versatility.
Go East
Japanese is not the only Eastern look brands have been promoting in the last few years. The 1990s post-Soviet look characterized by kitschy prints and deliberately "low-class aesthetics" ignited by Gosha Rubchinskiy and Demna Gvasalia (who come from Russia and Georgia, respectively) quickly gained popularity on social media and became the symbol of the Instagram-savvy millennials.
The name of the game
Logos are fashion's favorite accessories, and they are back from the 90s - bold and big. Brands are not even afraid to feature parodies in their collections, a tendency that emerged in streetwear at the beginning of the decade and that labels initially fought against. On t-shirts, sweatshirts, bags, and even socks, there is a plenty of "Guccy" and "Duro & Grande" to be found.
Worshipping work
Designer fashion generally caters to those with a substantial income, but is often admired by the working class. Jumpsuits, short-sleeved shirts, and cargo pants are trans-seasonal bestsellers at low-cost chains, which partially erase the division between the "us and them" high-fashion brands create on the runway.
The right fit
Fashion tends to take advantage of just about anything - including the contemporary healthy lifestyle trends. Activewear has left the gym, however, and designers keep appropriating it for daily use. Shorts, leggings, and tops made of synthetic materials have become the language of many urban subcultures, and fast fashion chains did not hesitate to catch up.
No need to suit up
There would be no men’s fashion without the suit, but our casual times have altered its form. Jackets, shirts, vests, and pants have been deconstructed, fused with activewear, or worn with sneakers and backpacks instead of lace-ups and briefcases. Elegance is obsolete; carelessness is modern.