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Marketing - Is image really everything?

June 7, 2022

Branding is a big deal in the business world. Companies tussle over brand names. And good branding has consumer appeal and wins customer loyalty. Product packaging is also a branding vehicle. But where does all that packaging waste end up?

https://p.dw.com/p/45hQD
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Made in Germany — Your Business Magazine

In a rapidly changing world, MADE in Germany examines the risks and benefits of digitalization and its impact on the way we work, what we earn and how we live.

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