India: Learning to Read with Bollywood Karaoke | All media content | DW | 17.10.2012
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Global 3000

India: Learning to Read with Bollywood Karaoke

Social entrepreneur Brij Kothari has set up an innovative project to teach Indians how to read and write by simply singing film songs in front of the television.

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Kothari's trick is to caption Indian film songs in the same language in which they are sung in an effort to appeal to the 300 million or so Indians who can't read or write. He's capitalizing on the huge popularity of film songs in his country and has set up a company that creates subtitles in various Indian languages.