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How men's fashion reflects a #MeToo world

Jan Tomes
January 18, 2018

Trends emerging from the fall/winter 2018 men's fashion weeks in London, Milan and Paris show that designers are reacting to current events — by either depicting men as kids or gearing them up with protest wear.

Moschino show during Milan Men's Fashion Week
Image: Getty Images/Moschino/T. Fewings

Fashion had it too easy for too long. But the industry can no longer afford to ignore the ripple effect of Hollywood's sex abuse scandals.

It came as no surprise that Terry Richardson was accused of sexual misconduct with models last October. After all, the American photographer built his reputation on candid shots that were equal part fashion and soft pornography — and let's not forget that the first string of allegations emerged in 2001.

Yet last week's case of Mario Testino and Bruce Weber was of a different caliber: They were fashion's sweethearts; giants whose photography forged stars. They were fixtures in international editions of Vogue — but the magazine swiftly disposed of them when the news broke out.

Read more: Culture in 2018: Trends that will shape society

'Time for change'

Accordingly, the fall/winter 2018 men's fashion weeks in London, Milan and Paris seem to have anticipated the course of history. Feminism, social inequality and fake news made designers take an openly political stance this season. "Time for Change" was a dominant catchphrase in Milan; we will inevitably see more in Paris, where the fashion week season concludes on Sunday.

Paris Fashion Week 2018 Beirendonck
An allusion to #BalancetonPorc (Squeal on your pig), France's #MeToo campaign? "One-Eyed Monster" and "Pig" can be read on Walter van Beirendonck's creationImage: picture alliance/AP Photo/C. Ena

It would be unwise to dismiss the runway shows as an attraction for a selected few. The trends emerging from the different European fashion weeks directly influence the clothes people buy in ordinary stores later on.

The stronger sex

Will this be the year of the woman as many predict? There is nothing that suggests otherwise looking at the latest designer collections.

In Paris, Men's Fashion Week opened on Wednesday with two collections seen by some observers as an outright comment on sexual harassment: French designer Julien David presented men as macho dogs while Belgian Walter van Beirendonck's collection featured them as pigs. However, both designers come from the gay underground scene and their collections are renowned for being inspired by fetish and SM practices.

In London and Milan, women commanded men's catwalks to the point that the male portion of Moschino's latest offering felt almost like an afterthought. For Jeremy Scott, who has been at the brand's helm since 2013, the gender-fluid show inspired by fetish and sadomasochism was a return to peak form. In a true tribute to Franco Moschino's eccentric style, dominatrixes in lace underwear, leather masks, latex outfits and devil's horns were so fearsome and seductive that their male, conspicuously virile counterparts in cropped tops and suspended jackets looked more like sex toys — mere accessories for pleasure.

Moschino show during Milan Men's Fashion Week
Women dominated the catwalk at Moschino's show during Men's Fashion Week in Milan Image: Getty Images/AFP/M. Bertorello

And Moschino was not the only instance. Similarly at Versace, the women's looks stood out in what was in other respects a decent men's line, inspired by tartan and hip-hop. At Daks, a brand that is not usually a point of reference in the fashion world, women radiated self-confidence in very lady-like costumes, while male models resembled dull boys in school uniforms, albeit brightly colored ones.

Read more: 'Is My Shirt Long Enough?': Artist Shehzil Malik launches Pakistan's first feminist fashion line

Boys will be boys

It raised a question: In the wake of the never-ending series of controversies, is fashion afraid of men? Apart from a few brands focusing on tailoring for gentlemen and executives who appreciate a fashionable detail here and there, many défilés give the impression that designers find comfort in the idea of a boy who never grows up.

It's not a completely new phenomenon, of course; the overtly sexy and masculine ideal was replaced by much younger and sleeker models at the turn of the decade. Yet, this season, the "garçon" image was reinforced with oversized, father-like coats, shirts, sweaters and pants adorned with fantastic prints, doodles or cartoonish patches.

Fashion Men - Marni
Fashion house Marni: Suits for eternal childhood Image: Getty Images/AFP/M. Medina

Marni's Francesco Risso has been catering to those with childhood nostalgia and juvenile taste for two years already, and this season was no exception. Even the older men cast for the show wore dinosaur cut-outs on lapels.

Bobby Abley, a rising star of the London Scene, presented jackets and sweatshirts with the faces of Bugs Bunny, Tweety and other Looney Tunes characters.

Both shows received a positive response from the audience.

Read more: High Five: 5 materials you probably didn't know are used to make clothes

Here comes the resistance

But for most designers, escapism was not the answer to the reality of the world.

Heavily inspired by sportswear and streetwear, "protest wear," which surfaced in previous seasons, has become a fully developed mainstream trend. Neoprene sneakers, light-weight trousers made of technical materials, down jackets, vests, and coats or t-shirts and sweatshirts made of resistant, functional fabrics took the notion of ready-to-wear to a whole new level.

Bodies look almost impenetrable in the dense pile of layers, which is characteristic of the look that values comfort, flexibility and utilitarianism above all.

In Florence, the Japanese brand The Soloist even paired it with quilted masks and hoods that covered the whole face. An emerging brand from London, A-Cold-Wall, equipped models with backpacks and huge belted pockets, and the British designer Christopher Raeburn, who pioneered the style years ago, reused old navy blankets and appropriated them into fashionable pieces.

Rubber boots are the piece of the season.

Distorted, unfinished, deconstructed and distressed pieces presented by predominantly young designers took the idea of "ready-for-barricades" too far, however, and degraded the momentum.

Words of protest?

Thankfully, fashion is still an opportunity to reflect and convey a message for many designers, and so once again, the return of typography goes beyond logos.

The word "change" has become the buzzword of the season and appeared across waistbands, accessories, t-shirts and sweatshirts at N°21, an Italian brand founded by Alessandro dell'Acqua.

Jun Takahashi at Undercover used slogans such as "Human Error," while Bobby Abbley tackled deportations with prints inspired by passports.

Fashion Week 2018 Mailand London Florenz
"Legal Alien" or "Human Error": Fashion offers reading material this seasonImage: Moschino/Bobby Abley/Giannoni Giovanni

Miuccia Prada cited "fake news" as the impulse behind her jackets and coats lined with fragments of meaningless texts. Her use of words as pure design and decoration was particularly unsettling. Unfortunately, the need for excessive branding, which in parts turned the fashion show into a marketing parade, diminished the impact of her message. Or was she just making a bold point?

The gloomy color palette of Prada's collection was not an exception and marked the omnipresent rejection of glamour. More action, and a less aesthetically pleasing experience: This appears to be the message sent by the fashion world this season.