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Ghana: The Costly Price of Beauty

August 5, 2021

Looking beautiful can be costly and dangerous. How far are young Africans going to get that perfect look?

https://p.dw.com/p/3ybIO
DW Sendung | 77 Percent Liz Shoo
Image: DW

In this episode, The 77 Percent explores how some Ghanaians perceive beauty and how far they are willing to go to achieve the perfect look. Our sex and relationship expert, KAZ, encourages women to be confident in their own skin. In Uganda, we break down the myths surrounding tattoos. And we catch up with a British-Nigerian artist who puts a colorful spin on furniture, toys, and urban spaces.

 

DW Sendung 77 Percent | Ghana Beauty
Image: Isaac Kaledzi/DW

Ghana: The Costly Price of Beauty

Looking beautiful is a necessity for Ghanaian graduate Margaret Asakiya. But using popular skin-lightening products has serious financial and health implications. Are the preconceptions of lighter skin leading to a better life really worth the risk?

 

DW Sendung 77 Percent | Street Debate Beauty Standards
Image: Gwendolin Hilse/DW

Street Debate: Decolonializing Beauty Standards

Keeping up with ever-changing beauty standards isn't easy. With the help of modern technology and medication, people can drastically change their appearance - but not all of these methods are safe. DW's Edith Kimani asks why some feel compelled to chase perfection - and is it worth the risk?

 

DW Sendung 77 Percent | Body Positivity
Image: KAZ/DW

The Spread: We All Need Body Positivity

Many new mothers are self-conscious about their post-baby bodies. But the truth is, society's beauty standards are incredibly unrealistic and always changing. So it's time to love yourself and your body just the way you are! Here's KAZ's take on how to rise above body shaming.

 

DW Sendung 77 Percent | Fighting Tattoos
Image: Silja Fröhlich/DW

Uganda: Fighting the Thuggish Reputation of Tattoos

Many African celebrities sport a tattoo or two (or many) on their bodies. But for many Africans, tattoos still carry a thuggish reputation. A young Ugandan tattoo artist hopes to change this perception - and his famous clients have his back.

 

DW Sendung 77 Percent | Yinka Ilori Künstler in London
Image: Benedicte Kalombo/DW

Grand Designs: London's Trailblazing Nigerian Artist

Yinka Ilori's business started with a simple pair of socks. Now, the British-Nigerian designer channels his eye-catching creativity into furniture, toys, and urban spaces. Iloria is also entering the world of architecture, hoping to bring his big ideas to life.

 

 

Broadcasting Hours: 

DW English

SAT 07.08.2021 – 05:30 UTC
SAT 07.08.2021 – 14:30 UTC
SAT 07.08.2021 – 17:30 UTC
SUN 08.08.2021 – 09:30 UTC
SUN 08.08.2021 – 11:30 UTC

Cape Town UTC +2 | Delhi UTC +5,5 | Hong Kong UTC +8
Lagos UTC +1 | Cape Town UTC +2 | Nairobi UTC +3 
San Francisco UTC -7 | Edmonton UTC -6 | New York UTC -4
London UTC +1 | Berlin UTC +2 | Moscow UTC +3

 

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SUN 08.08.2021 – 09:30 UTC

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