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Footballers on social media

Jochen LohmannJune 14, 2016

Any soccer player with a good agent will have accounts on various social media sites. And now the European Championship has kicked off, Facebook, Twitter and Instagram are awash with posts on all the stars.

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DW Shift Fußball-Profis in den Sozialen Medien
Image: www.facebook.com/mesutoezil

Footballers and social media

Footballers on the Internet can mean everything from embarrassing revelations and politically incorrect statements to smart promotional material. In a bid to avoid a PR disaster, a growing number of contracts for professional soccer players specify the content and nature of social media activity.