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Digital Natives

Topic

Digital natives are people whore are comfortable interacting with digital technologies because they grew up with them. Their virtual and "real" lives are closely intertwined.

Skip next section Reports & Analysis

Reports & Analysis

A green Gucci handbag

Luxury brands' future is in shoppers' closets

Luxury brands' future is in shoppers' closets

The luxury resale market is booming, but designer brands have been reluctant to embrace the secondhand trend.
BusinessMarch 16, 2021
Report Tweet screenshot

OK boomer: German grammar reaps Twitter ban

OK boomer: German grammar reaps Twitter ban

When does "the" mean "die"? When your German tweet on the "boomer" generation was mistaken by Twitter as English.
Digital WorldNovember 13, 2019
Two women and a group of men in the background chatting in a cafe.

Sexuality hard to categorize

Sexuality hard to categorize

The sexual orientation of Millenials is flexible and goes beyond traditional categories — especially among women.
ScienceMay 6, 2019
G20 Gipfel in Hamburg | Demonstration & Protest

Youthquake: Oxford's word of the year honors millenials

Youthquake: Oxford's word of the year honors millenials

Citing popular youth political movements around the world, Oxford Dictionaries declared 2017 the year of the youthquake.
CultureDecember 15, 2017
Phillippine protests

Young Filipinos stand up to Duterte

Young Filipinos stand up to Duterte

Tired of dictatorship and drug war, young Filipinos are using social media to organize protest. Ana P. Santos reports.
SocietySeptember 21, 2017
Stuffed toy unicorn

How the unicorn became marketing magic

How the unicorn became marketing magic

The unicorn has taken advertising by storm. Consumers are snapping up any product associated with the one-horned horse.
SocietyAugust 17, 2017
Skip next section Opinion

Opinion

Kommentatorenfoto Cristina Burack

Time to listen to millennial reality

Cristina Burack
Commentary
SocietyMarch 3, 2019