Lifestyle
Avatars as Digital Companions
Advertisement
The idea is that when a computer figure seems human and evokes feelings, people can identify with it and accept it as a conversational partner. Virtual assistants, for instance, could guide people through a website's menu. The specialist term for the use of digital characters in commercial settings is "emotional marketing." In the future, there could be personal avatars for daily routines, accompanying their users from home PCs to their cars and, on a smartphone, to the workplace.