What is the business of football worth?To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video06/09/2016June 9, 2016When the Euro 2016 kicks off on June 10th, it'll be party time - not only for the fans but for business. Soccer is of course big business. Every player tries to boost his market value. Clubs, bookies, beer brewers and many others all vie for a cut.https://p.dw.com/p/1J3uVAdvertisement