Vision and values | Mission Statement | DW | 03.02.2012
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Mission Statement

Vision and values

Deutsche Welle's principles, vision and values are defined in its mission statement. It provides orientation for staff members and everyone who uses DW's journalistic content, products and services.

Orientation affords DW's Mission Statement

Orientation affords DW's Mission Statement

Deutsche Welle is Germany’s international broadcaster. It carries out its legally defined mission while remaining journalistically independent. DW produces and provides media services throughout the world with TV, radio and online content and DW Akademie.

We produce multilingual media services for a global audience.

We communicate German points of view and European perspectives.

We promote intercultural dialogue and work to further international understanding and tolerance.

We communicate the values of a liberal democracy and support respect for human rights.

We report independently, comprehensively, truthfully and on a pluralistic basis.

We provide comprehensive and uncensored information to countries that lack free media, particularly crisis regions and war zones.

We have a cultural mission and present the culture from Germany and Europe.

We promote the German language.

We pass on our know-how to partners throughout the world.

We use our credibility to promote Germany’s reputation worldwide.

Christoph Jumpelt

Christoph Jumpelt

Head of Corporate Communications and Spokesperson

T. +49.228.429-2041