The continuous transmission of audio or video data via an online network is called streaming. The streamed media are reproduced directly. Contrary to download, no local copy is created.
Numerous online platforms and services use the technology. Popular audio streaming services include Spotify, Deezer and Apple Music. In the video section Netflix, Amazon or Watchever are creating competition for conventional TV broadcasters.
Spotify has accused Apple of unfair competitive practices, saying it "didn't have a choice" but to file a complaint with anti-trust regulators. Both Apple and Spotify run competing music streaming services in Europe.
Australia's Nine Entertainment, which owns a popular TV channel and a streaming service, has announced plans to form a new media empire with premium paper owner Fairfax Media. Not everyone is thrilled with the idea.