BusinessStraight Talk: Roland Alter To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 videoBusiness07/24/2018July 24, 2018Roland Alter is a professor of business studies at the University of Heilbronn who researches the effects of chronic penny-pinching on the economy. We talk to him about Anton Schlecker, whose cost-cutting was the ruin of his family business.https://p.dw.com/p/31z5nAdvertisement