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Shopping and Seduction - Why We Buy What We Buy

May 15, 2012

The two sisters Marie (15) and Sophie (19) say that when they go shopping they are not easily influenced. But some close questioning reveals that isn’t quite true.

https://p.dw.com/p/14lUh
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Shopping and SeductionImage: DW

What influences our shopping habits? Do we perceive marketing strategies? The latest ploy to get us to part with our cash is neuromarketing. It registers consumers’ reactions to marketing stimuli. Our emotions play an important role when it comes to impulsive buying. And that especially applies to the younger generation of shoppers.

Broadcasting Times:

DW

WED 30.05.2012 – 21:15 UTC
THU 31.05.2012 – 06:15 UTC
THU 31.05.2012 – 14:15 UTC
THU 31.05.2012 – 17:15 UTC
FRI 01.06.2012 – 04:15 UTC
FRI 01.06.2012 – 10:15 UTC

Cape Town UTC +2 | Delhi UTC +5,5 | Hong Kong UTC +8
San Francisco UTC -7 | Edmonton UTC -6 | New York UTC -4


DW (Europe)

THU 31.05.2012 – 04:15 UTC
THU 31.05.2012 – 17:15 UTC
FRI 01.06.2012 – 06:15 UTC
FRI 01.06.2012 – 14:15 UTC

London UTC +1 | Berlin UTC +2 | Moscow UTC +4


DW (Arabia)

THU 31.05.2012 – 14:15 UTC
FRI 01.06.2012 – 04:15 UTC
FRI 01.06.2012 – 11:15 UTC

Tunis UTC +1 | Cairo UTC + 2 | Dubai UTC +4


DW (Asien)

WED 30.05.2012 – 21:15 UTC

Delhi UTC +5,5 | Bangkok UTC +7 | Hong Kong UTC +8


DW (Amerika)

THU 31.05.2012 – 06:15 UTC

Vancouver UTC -7 | New York UTC -4 | Sao Paulo UTC -3