Setting Up A Business | Learning by Ear | DW | 13.04.2012

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Learning by Ear

Setting Up A Business

Are you sick of looking for a job each and every day? Do you want to implement your own ideas and creativity? This series will show you how to start your own business and become a successful entrepreneur.

Learning by Ear – Setting up a business

„I want to start a business“ – This is a sentence you hear very often when asking young Africans about their dreams for the future. But often they have no idea how to get there and start their business out of necessity, since there are no other jobs to do. So most end up working in the informal sector and the spiral of poverty goes on.

Our radio novella “Setting up a business” will tell the story of the three friends Mariam, Abbas and Kossi who just finished school and are up to become self-employed. The listeners will follow them on their long way and learn about all the necessary steps to become a good entrepreneur – from the finding of a promising business idea to how to finance and register a company.

The vivid plot is constantly accompanied by words of advice from a real business expert. Daniel Huba, a young lecturer at the Regional Center for Enterprise Development at Nairobi’s Inoorero University, gives useful hints to the audience. He tells the listeners on what to focus when starting a business and how to think in terms of opportunity rather than necessity.

Deutsche Welle’s Learning by Ear is available in six languages: English, Kiswahili, French, Hausa, Portuguese and Amharic.

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