Herder Publishing House - from the traditional to the modern | Family Business | DW | 14.03.2013
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Family Business

Herder Publishing House - from the traditional to the modern

The Herder publishing house is an institution in Freiburg. Six generations of Herders have been publishing books, with the main focus on theological topics: faith, values and education.

But economic pressure on the company is growing. Their usual subjects are becoming harder to sell. Instead of buying non-fiction, people are searching the internet for advice and increasingly reading digitally. To keep up with the competition, the publishing house has had to reposition itself.

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