"Reporting on climate change is a significant component of Deutsche Welle's programming," said DW's Global Ideas project manager Manuela Kasper-Claridge at the launch of a new Chinese TV project about sustainability.
China’s largest financial TV Channel China Business Network (CBN) launched earlier this week its new media project dedicated to the topic of sustainability. Under the title The Future We Want, it will include, among others, five reports from DW's Global Ideas multimedia series, which showcases projects from around the world geared towards promoting climate protection. A three-hour live TV show will be broadcast on CBN on December 31. It will also air a 24-hour video live stream on the topic in cooperation with online partners YouKu and BestTV.
Along with DW, The Future We Want is supported by several prominent international media partners, including the BBC Worldwide, CNN, TV5MONDE, Sky News and Earth TV. It also has the support of the United Nations Development Program (UNDP) and World Wildlife Fund (WWF).
"Since the launch of the Global Ideas project in 2008, we have reported on hundreds of outstanding environmental projects in the form of TV segments, multimedia documentaries and online articles," said Manuela Kasper-Claridge, head of the Global Ideas project and of DW's business desk. At a roundtable discussion during the press conference in Beijing introducing The Future We Want, she emphasized the role of media in raising awareness of sustainability.
"China plays a crucial role in the fight against climate change. That's why discussion about eco-friendly practices and the consequences of global warming is especially important there," Kasper-Claridge added. The five reports from DW cover topics ranging from European Green Capital Hamburg, cross-border climate protection in Europe to clean energy for hospitals in Kyrgyzstan.
CBN belongs to the Shanghai Media Group and reaches an estimated audience of over 600 million viewers in China and beyond.