European court upholds Berlin trade mark claim on polar bear Knut | News | DW | 16.09.2013
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European court upholds Berlin trade mark claim on polar bear Knut

Only Berlin Zoo may sell merchandise under the name of "Knut," Germany’s most famous polar bear. Two and a half years after the animal’s death, a European Court has banned a British company from using the name.

A European court in Luxembourg on Monday upheld the Berlin Zoo's copyright claim against a British firm that had sought to market products under the name "Knut – The Polar Bear" (German "Knut - Der Eisbär").

The General Court of the European Union ruled that the British firm Knut IP Management Ltd.'s product-line name too closely resembled the Berlin Zoo's earlier trademarked brand "Knud," and would be confusing for customers.

Knut was rejected by his mother after his birth in 2006 and the zoo had initially decided to have him put down. The public outcry that followed triggered a rethink and the cub was raised by a a zookeeper named Thomas Dörflein, who fed Knut from a bottle and played with him, posing for camera teams from around the world.

A woman touches a (Foto:Michael Sohn/AP/dapd)

A monument to polar bear Knut was unveiled at Berlin Zoo in 2012

The cuddly bear became famous, appearting on on magazine covers and on a postage stamp as well as in a film and on a large variety of merchandise, earning the zoo millions of euros.

As Knut grew up public interest waned. Thomas Dörflein passed away four years ago.

Knut himself then died in 2011 after suffering from encephalitis. He is now on display as a mounted specimen in Berlin's Museum of Natural History.

rg/msh (AP, epd, dpa)

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