Creative Platforms: Ideas from Crowdsourcing | Shift - Living in the Digital Age | DW | 08.07.2013
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Creative Platforms: Ideas from Crowdsourcing

Crowdsourcing has now also reached the advertising sector. Platforms like Jovoto are used to post pitches - enabling creative professionals around the world to contribute.

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The advantage is that you no longer need to physically travel to the client to make your pitch. Plus the client gets a huge range of ideas from different countries. Over 30,000 individuals are now registered with Jovoto. Its customers include big international brands like Coca-Cola, Greenpeace and even Wolfsburg soccer club. Other platforms function in a similar manner to Jovoto, such as Atizo and Threadless.