Bleach yourself beautiful? | All media content | DW | 19.02.2018
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The 77 Percent

Bleach yourself beautiful?

Since colonial times Westerners dictated African women's beauty standards: The idealisation of fair skin and soft straight hair are some of those beauty standards which infiltrated the mindset of many women. Also in the Democratic Republic of Congo, the business with the skin bleaching chemical is thriving - with harmful side effects.

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