Beiersdorf’s Sales Rise Thanks to Nivea | Business| Economy and finance news from a German perspective | DW | 12.11.2002
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Beiersdorf’s Sales Rise Thanks to Nivea

During the first nine months of 2002, sales at German-based international consumer goods firm Beiersdorf rose by 3.8 percent to 3.6 billion euro ($3.6 billion). Releasing its third-quarter results on Tuesday, the firm said much of the increase had come from sales of its Nivea brand, which alone surpassed 2.4 billion euro. Sales of the company's popular deodorant, hair and lip care products also contributed to the glowing results. As a whole, the group’s operating result rose by 8.6 per cent against the same period last year, from 352 million to 382 million euro. Beiersdorf said it expected after-tax profits this year to hit 275 million euro. Last year, the group made an after-tax profit of 262 million euro.