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Augmented Reality
"Augmented Reality" is a computer-generated expansion of the perception of reality.
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All Content on this topic
Pokémon Go's Business Spin-Offs
How the Pokémon Go hype is creating business opportunities.
Pokemon Go is Getting Everyone to Exercise
Players around the globe are searching and hunting for characters from the cult cartoon Pokemon.
New reality: Why virtual is the new real
Virtual reality could be the next thing to change our lives. Cyrill Etter of Game Science Center Berlin tells us why.
Augmented people - digital chip implants for humans
CeBIT showcases robots which understand human feelings and humans with digital chip implants
Changing Tires with an App - Audi introduces service via augmented reality
It seems just like magic when objects are brought to life on cell phone or tablet computer displays. It’s all part of augmented reality, which links the internet to the real world. For software developers at Metaio, a company based in Munich, augmented reality is the next big thing. And even car manufacturer Audi is offering a new digital service manual for some of its models.
Augmented Reality Apps
As the number of smartphone users and tablet pc users increases, the number of Augmented Reality Apps on offer is also on the rise. They are one of the trends at the 2011 IFA, the trade fair for consumer electronics here in Berlin.
Augmented reality ads
A growing number of European startups have taken to creating virtual experiences that double as ads.
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