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The term ASMR (Autonomous Sensory Meridian Response) describes a tingling sensation in the head which is triggered by audiovisual stimuli. Recipients describe the listening and viewing experience as pleasant.

As of yet, there is no valid translation of the term in German. The English abbreviation ASMR is also used here to describe videos or podcasts which trigger the ‘sensory massage’. The phenomenon, which only affects select groups of people, has not been fully researched scientifically. On YouTube and Instagram, ASMR videos are released, in which ‘ASMRtists’ whisper softly or gently caress objects. The trend is very popular on social media. Millions of viewers watch the ASMR videos on YouTube or Instagram.