Afrimaxx — Modern Pan-African Lifestyle
Every week, Afrimaxx dives into the continent’s cultural heartbeat, spotlighting visionary creatives and innovators who challenge norms and champion self-expression. These are the voices shaping Africa’s future. Fearless, diverse, and unapologetically bold.
Afrimaxx celebrates a new African lifestyle culture: vibrant, modern, and deeply rooted in values of equality and inclusion.
From fashion that fuses heritage with futurism to art that speaks truth to power, the program amplifies stories that matter. Stories of resilience, sustainability, and creative freedom.
Created as a co-production between DW and Arena Holdings in Johannesburg, Afrimaxx curates a pan-African mosaic of ideas - from Lagos to Nairobi, Accra to Cape Town - showing Africa as cosmopolitan, connected, and democratic in spirit. It’s a continent rewriting its narrative through innovation and cultural pride.
Whether it’s architecture shaping inclusive cities, music breaking barriers, or feminist art challenging patriarchy, Afrimaxx offers inspiration and empowerment for a generation that values diversity, human rights, and the courage to speak out.
Afrimaxx by DW is more than a lifestyle magazine - it’s a stage for freedom, creativity, and identity across Africa.