A peek inside our heads - as we try to find out how staff can be cajoled into top performances. With incentives, of course - but what kind? Our reporter Linda Vierecke checked out our brain's reward center.
When those magic red sale signs lure you into a store, your brain forgets everything else. Need it? Not really. Want it? Yes. Shopping can be like a drug. Neuroscientist Christian Elger explains why.
Schultz joins two other winners of the prestigious Brain Prize on Thursday for his analysis of how learning and reward are linked in the human brain. It improves our understanding of addiction and schizophrenia.
Do you ever think you've seen a ghost and get scared? Wasn't it the rustling of curtains in the wind? We know it's totally irrational, but there's little we can do to stop the fear. Where does the feeling come from?
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