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Cars and Transportation

Vintage! The Studebaker Avanti

November 27, 2013

1963 was an eventful year for the automotive world: Porsche brought out its first 911, Lamborghini was developing its 350GT, and Chevrolet premiered its Corvette Sting Ray.

https://p.dw.com/p/1AP3r

The Studebaker Corporation did not want to be left out. It turned to designer Raymond Loewy, the brains behind the Coca-Cola bottle's legendary form, to save the American carmaker from bankruptcy. He developed the Studebaker Avanti luxury sport coupe. Volume production lasted only until 1964, with a total of 4,600 cars built. Two ex-Studebaker dealers bought the production tooling and space, and hand-built Avanti replicas through the 1990s - their own tribute to Raymond Loewy's timeless design.