The Romantic Road was a marketing idea from the 1950s: a route from Würzburg to Füssen with sightseeing opportunities along the way. Tourists who come to Germany are familiar with it, but does the idea still work?
We sent three people out on the road to see. Three students - from Tokyo, a Berlin and New York - explore the Romantic Road from Würzburg to Füssen. They travel 400 kilometers in a vintage car to the Neuschwanstein Castle. Stops include Rothenburg ob der Tauber with a city tour and lots of local attractions and the town of Dinkelsbühl complete with a ride in a horse-drawn carriage.
They discover that the old Setra travel buses were the main means of transport on the Romantic Road in the 1960s and that Bavarians take their traditions very seriously. The journey ends in Füssen at the doorstep of the fairytale Neuschwanstein Castle. The students enjoy the trip but think the old Romantic Road marketing concept could use a few fresh ideas.
From Visit Germany
Editor: Sue Cox, Helen Whittle