Placebo - Puzzling Cure | In Good Shape - The Health Show | DW | 08.11.2012
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In Good Shape

Placebo - Puzzling Cure

When a medication is effective despite having no active ingredients, we refer to it as a placebo. But there are placebos involved in virtually every kind of treatment. Trust, empathy and conviction play a major role in whether a treatment is effective and to what extent, and they can often be more important than the active ingredients in a particular medication.

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