Lagerfeld Attacks H&M | Germany| News and in-depth reporting from Berlin and beyond | DW | 17.11.2004
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Germany

Lagerfeld Attacks H&M

German designer Karl Lagerfeld has said he will not work again with the Swedish mass market retailer Hennes and Mauritz despite the success of his cut-price collection of clothes for the chain. In an interview to be published Thursday in Stern magazine, Lagerfeld said he was disappointed by H&M's decision to produce a highly limited number of each garment, saying the policy had defeated his intention of allowing people who could not normally afford his clothes to buy designer clothing. "I find it embarrassing that H&M let down so many people... I don't think that is very kind, especially for people in small towns and countries in eastern Europe," he told the magazine. "It is snobbery created by anti-snobbery." Lagerfeld also said he was disappointed by H&M's decision to produce the collection in larger sizes than he had intended. "What I designed was fashion for slight and slim people. That was the original idea," said the designer who has himself shed 42 kg (92 lbs.) in recent years. The clothes Lagerfeld designed for H&M retailed at a fraction of the prices of his normal lines for fashion houses Chanel, Fendi and his eponymous Lagerfeld Gallery. The collection sold out within hours of going on sale last Friday in 20 European countries and the US.

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